13 MATÉRIA DE CAPA | # 02 Maio Mayo | May 2023 de consumo exigiu que empresas passassem a adotar, cada vez mais, modelos de gestão voltados a uma relação responsável com o meio ambiente, comprometidos com a melhoria constante da qualidade de vida de grupos sociais do seu entorno, e atentos à condução saudável da sua administração. alineados con el desarrollo sostenible, lo que implica reconocer el impacto que la organización provoca en la comunidad en la que se encuentra. “Hemos llegado a un momento crucial para la Sostenibilidad y la continuidad de una vida digna en nuestro planeta. Y el papel de cada uno de nosotros es fundamental en este proceso, cambiando la forma de vivir en sociedad, buscando nuevas formas de consumo y una mayor comprensión de la palabra consumo y la forma de consumir. Y esa no puede ser una posición individual, sino colectiva”, dice Rose Campos, periodista y presentadora del programa Ecos do Meio, en Rádio Mega Brasil Online. La creciente comprensión de la necesidad de un comportamiento cotidiano más sostenible y responsable con el entorno en el que vivimos ha llamado la atención de las empresas en su relación con sus consumidores. Una sociedad atenta y en sintonía con los principios sostenibles demandará productos y do Meio, on Rádio Mega Brasil Online. The growing understanding of the need for more sustainable and responsible everyday behavior with the environment we live in has drawn the attention of companies in their relationship with their consumers. A society that is attentive and in tune with sustainable principles will demand products and services in tune with its principles and, of course, this ends up having an impact on the way business is managed. The change in this consumption behavior demanded that companies increasingly adopt management models based on a responsible relationship with the environment, committed to the constant improvement of the quality of life of social groups in their surroundings, and attentive to the healthy conduct of their business. Naturally, the organizations’ commitment to sustainable principles was not something automatic or voluntary, as it implied changes and adaptations of processes, investments and, sometimes, cost increases. When Para Rose Campos, produtora e apresentadora de Ecos do Meio, “é preciso pensar novas formas de consumo e repensar o ato de consumir”. Para Rose Campos, productora y presentadora de Ecos do Meio, “es necesario pensar en nuevas formas de consumo y repensar el acto de consumir”. For Rose Campos, producer and presenter of Ecos do Meio, “it is necessary to think about new forms of consumption and rethink the act of consuming”.
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