22 According to Manoel Fernandes, Director of BITES, Artificial Intelligence is an irreversible trend. For him, there is no way not to consider it as something important in our lives in the coming years. “Communication companies, for example, will be heavily impacted by this and will have to review their performance and business models, and how they fit into this new reality. Can’t resist. The same will happen in the educational field”, he says. For the executive, who is part of the BITES team of partners, Artificial Intelligence can streamline processes and optimize time, but it will still need human hands in its conduction. “What will differentiate a good text from the text written in Chat GPT is exactly the question that is asked: if I ask a silly question, I will get a silly answer, if I ask a sophisticated question, I will get a sophisticated answer”, he ponders. “You have two options here: you can resist or you can understand. Those who buck the trend will be overcome by evidence and reality. And those who understand will make good use of it”, completes Fernandes.
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