14 Anuário Brasileiro do Setor de Locação de Veículos Brazilian Vehicle Rental Sector Yearbook 2025 ANAV Environment conducive to growth and innovation Employing thousands of people throughout Brazil and generating billions in revenue, vehicle rental and leasing has become a mobility solution that is increasingly a part of Brazilians’ lives, offering convenience, safety, and savings compared with other modes of travel. Brazil’s economic scenario, with rising interest rates and a strong US dollar, imposes additional challenges on the rental and leasing market for 2025. This will require companies and their managers to be more efficient, making use of technology in this regard. Leasing has become an alternative to buying a brand-new car, driving the growth of the sector. Fleet outsourcing is increasingly important, and vehicle rental contributes to tourism in the country. Besides the well-known advantages of vehicle rental in terms of efficiency, convenience, and cost optimization, it is important to highlight the contribution it makes to the environment. We introduce new, light or heavy vehicles to the streets and roads with state-of-the-art technology, safer and with smaller carbon footprints. Many of our members encourage the use of ethanol when filling up, as it emits 90% less greenhouse gas. Our relationship with automakers grows stronger with each cycle. We continue to be an extremely relevant agent for the Brazilian automotive production chain, representing 30% of vehicle purchases in the country and indirectly contributing to the maintenance of millions of jobs. In addition to working with every car maker in Brazil, we partner with more than 110,000 maintenance and parts companies. ANAV plays an essential role in representing and defending the interests of the vehicle rental and leasing sector, contributing to an environment conducive to growth and innovation. We are confident that in 2025 the work done by it and its members will continue to strengthen and represent this market even more. Roberta Marchesi Executive President of the National Association of Vehicle Rental and Fleet Management Companies (ANAV)
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