10 Anuário Brasileiro do Setor de Locação de Veículos Brazilian Vehicle Rental Sector Yearbook 2025 Vehicle rental companies are in ABLA’s DNA Vehicle rental companies began 2025 in the middle of a demanding macroeconomic scenario. Several factors have impacted these companies since the beginning of the year, such as the high basic interest rate; the need for fiscal balance between government spending and investment; stubborn inflationary and exchange rate pressures directly impacting the prices of vehicles, spare parts, and labor; and much higher than expected used car depreciation. This is reflected in the challenges faced by rental companies to maintain profitability. For example, the temptation to offer rental rates below what is necessary to maintain profitability for the business may attract customers initially, but it will compromise the sustainability of any company risking this suicidal strategy. Pricing needs to be backed up by market analysis and costs. So, in offering comprehensive statistics on vehicle rental in Brazil, this Yearbook is also an indispensable tool to support strategic planning for rental companies. The numbers reflect not only the evolution of our activity but also changes in customer behavior and preferences, as well as the consequences of the rapid advancement of technology in our business. Undoubtedly, technological solutions are helping the sector minimize risks. Credit analysis and registration processes, which require more and more rigor and precision, have been improved by systems that also facilitate and speed up consultations and the implementation of much safer policies in terms of guarantees and payments. I have often said that efficient, strategic management is the cornerstone for the success of any company. This also involves investment in training managers, the implementation of good governance practices, and - especially - the technology embedded in the vehicle rental business. Rental companies are prepared to take advantage of current opportunities. In 2025, despite the obstacles in the economy, the sector will continue to grow, driven by demand from private individuals and companies, and efficient mobility solutions that are a growing part of the rental company business. We will end 2025 in a strong position, with improved results. Marco Aurélio Nazaré President of the Management Council at ABLA ABLA
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