134 Anuário Brasileiro do Setor de Locação de Veículos Brazilian Vehicle Rental Sector Yearbook 2023 We are going to have hard work ahead of us! The business process has changed. The relationship between customers and companies now requires other skills. Our teams have to be prepared to understand trends, re-position their companies, and know how to negotiate not only price, but quality and service. Modern professionals value an organization’s purpose, working environment, and leadership profile. And the market requires professionals with more human skills. Capabilities such as empathy, emotional intelligence, creativity, communication skills, and time management are essential. Recruiting, training, and maintaining talent are the biggest challenges. Brazil has more than 10 million people who are unemployed, but it is enormously difficult to hire people with even basic qualifications. What about innovation and technology? Innovating is essentially the act of finding ways to do things more efficiently and at less expense. And technology is a partner in that effort. Artificial intelligence is a reality and electric, self-driving cars are a part of life. People need to be prepared for a new world! We have to rethink education as a whole. Our country invests too little in training people. Development in education is very slow in the face of lifestyle and technology changes. With rare exceptions, schools and universities do not train professionals with refined techniques, do not produce leaders, do not train minds focused on innovation and entrepreneurship. According to Sebrae, Brazil has only the 78th-highest level of labor productivity in the world. Even more serious, growth in this area since 1980 was 0.2% a year, ranking 92nd in terms of growth among all nations. Productivity is low and stagnant. On average, an American worker generates approximately the same added value as four Brazilians. Whether in the way business is done, or professional relations, given a structural scenario of low qualification, UNIABLA is tasked with changing this situation in the car leasing and rental segment. Our purpose is TO DISSEMINATE KNOWLEDGE, DEVELOPING AND TRAINING PEOPLE AND COMPANIES IN THE VEHICLE LEASING AND RENTAL SECTOR. The new UNIABLA will prioritize in-person courses and talks, in every region, allowing people to meet, get to know each other, and swap experiences! It is about promoting training and networking at the same time! We will also continue Distance Learning courses, adapted for corporate education, offering online and live classes and talks. We will develop a large leadership training program, focusing on young entrepreneurs, successors, and managers of associated leasing and rental companies, promoting leadership techniques and offering tested and approved content. We will also resume partnerships with organizations focused on education and training, such as Sest/Senat and Sebrae. Investment in training is essential to the future of car leasing and rental companies. The market and consumers demand companies with exceptional management and qualified staff, to have more chances to grow! The new UNIABLA is here to help the sector overcome this great challenge. Invest in training and knowledge! And count on us. UNIABLA
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