Anuário Brasileiro do Setor de Locação de Veículos | 2020

149 2020 Anuário Brasileiro do Setor de Locação de Veículos Brazilian Vehicle Rental Sector Yearbook Smart cities and optimized use of vehicles W hile discussing what makes a smart city and how to use technology in mobility and well- being for people in urban spaces, experts look to the timing of change and its effectiveness. “Technology moves faster than infrastructure change,” says Stella Hiroki, who has a PhD in Smart Cities and extensive experience in projects on the subject. The roleof car rental companies, in theunderstanding of the Smart City Talks creator, in providing services, is to engage with information platforms, which have an impact on gains not only in managing reserves. Making good use of these tools translates into capturing and sharing information about urban spaces, such as locating customers, sharing real-time data on routes, the weather, air pollution levels and other relevant items. According to Hiroki, “In addition to contributing to other users, they offer a bonus for rental customers themselves.” In the wake of combined solutions, the specialist also indicates how feasible it is to increase productivity for fleet yards and parking lots, expanding occupancy and generating value, for example, for nearby commerce, he says. Smart City Talks is a communication platform that encourages female entrepreneurs in technology and seeks to inspire improvements in the urban life. Hiroki is categorical in stressing that technology is no magic wand. Hiroki uses the experience she had in Singapore five years ago, where she saw giant projects based on three pillars: civil society; private initiative, and the public sector, with a focus on results. Also an international reference for the specialist is Ireland, the country she visited in 2017. “Society in Dublin is more of a driver of the smart city process,” she says. The specialist supports a variety of forms of transport and recognizes the strength in small and medium-sized Brazilian towns in solving mobility problems. Regardless of size, she says, “Cities that stand out are those that innovate and that know this generates value.” The concept still requires work, but a multiplicity of modals and leadership are the solution estacionamentos da frota, expandindo a ocupa- ção e “gerando valor, por exemplo, para o comér- cio do entorno”, recomenda. O Smart City Talks é uma plataforma de comu- nicação que incentiva a presença da mulher como empreendedora em tecnologias e busca inspirar melhorias no modo de viver das urbes – Hiroki é categórica ao frisar que “tecnologia não tem vari- nha de condão”. A propósito, Hiroki se vale da vivência que teve em Cingapura, há cinco anos, onde pode conferir de perto projetos gigantes pensados por lá, que se baseiam, em três pilares: sociedade civil;,ini- ciativa privada; e setor público, com foco em re- sultado. Também referência internacional para a especialista é a Irlanda, país que visitou com olhar apurado em 2017. “A sociedade em Dublin é mais protagonista do processo de cidade inteligente”. A especialista defende a variedade de modais e reconhece a força presente em pequenos e médios municípios brasileiros para solucionar problemas de mobilidade. Independente do porte, “cidades que se destacam são aquelas que trabalham com inovação e que sabem que isso gera valor”.   Stella Hiroki doutora em Cidades Inteligentes PhD in Smart Cities © Divulgação