Anuário Brasileiro do Setor de Locação de Veículos | 2019

105 2019 Anuário Brasileiro do Setor de Locação de Veículos Brazilian Vehicle Rental Sector Yearbook On two wheels I n 2019 about 857,000 bicycles will be made in Brazil, 10.8% more than last year. This estimate is from the Brazilian Association of Motorcycles, Moped, Scooter and Bicycle Manufacturers (Abraciclo), thanks to the greater offer of products, more competitive prices and expansion of urban mobility. In 2018, in bicycles for urban use only, 306,740 units were produced - almost 40% of total output. Last year, Yellow launched the first free dockless bike sharing service in São Paulo, with a plan to put up to 100,000 units in the market. The most important innovation was in the rental model: bikes are rented through a mobile app that, among other features, does not require a dock. Yellow is based on the Chinese model, where bicycle-sharing startups have emerged, which has led to a 50% increase in the use of this mode of transportation in China. Yellow announced in early 2019 its merger with Grin - Latin America’s largest electric scooter company - in an operation that gave rise to Grow Mobility. This new company has a fleet of 135,000 scooters and bikes in seven countries. Business will expand into markets such as Mexico, Colombia, Peru, Uruguay, Chile and Argentina. Regarding motorcycles, Abraciclo believes that the market continues to be favored by the recovery of consumer confidence, as well as by the economic recovery and increase in the supply of credit. Wholesale sales - from manufacturers to dealers - shadowed growth in production, ending 2018 with a 17.6% increase on 2017.Proof of this was the significant number of product launches and the forecast of a 4.2% increase in production in 2019.   Frommotorcycles to bicycles to scooters, different transport niches with a focus on practicality help businesses thrive A inovação mais importante se deu no modelo de locação: as bikes são alugadas por meio de um aplicativo de celular que, en- tre outras facilidades, dispensa as estações obrigatórias de parada. A Yellow se baseia no modelo chinês, onde surgiram startups de compartilhamento de bicicletas, que fez crescer em mais de 50% o uso desse modal de transporte naquele país. Além disso, a Yellow iniciou o ano de 2019 com o anúncio da fusão com a Grin – maior empresa de patinetes elétricos da América Latina, numa operação que deu origem à Grow Mobility. A frota dessa nova empresa atingiu 135 mil patinetes e bikes em sete países. Os negócios devem se expan- dir para mercados como México, Colômbia, Peru, Uruguai, Chile e Argentina. Já em relação às motocicletas, a Abraci- clo considera que o mercado segue favore- cido pela retomada da confiança por parte do consumidor, assim como pela recupera- ção econômica e aumento da oferta de cré- dito. As vendas no atacado – das fabricantes para as concessionárias – acompanharam o crescimento da produção, fechando 2018 com uma alta de 17,6% em relação a 2017. Prova disso foi o número significativo de lan- çamentos e a otimista projeção de alta de 4,2% na produção em 2019.