anuário brasileiro do setor de locação de veículos 2016 60 Questionado sobre como avalia a parceria entre ABLA e Salão Internacional do Automóvel, o presidente da Reed contou que a aproximação foi iniciada em 2014 de maneira muito positiva, pois a empresa quis, e quer, dialogar com todos os setores importantes da indústria automotiva e isso inclui o segmento de locação de veículos. Para Juan Pablo, a troca de informações com conselheiros e diretores da ABLA contribui significativamente para o Salão Internacional do Automóvel de São Paulo, à medida que é fundamental ter acesso às normas e aos procedimentos técnicos do setor de aluguel, entre outras informações de interesse do mercado automotivo. Entre os principais aspectos positivos do Salão Internacional do Automóvel para o mercado de locação, De Vera contou que os grupos de locação encontram no evento a possibilidade única para conhecer os principais lançamentos e poderem, desta maneira, traçar comparativos para novas aquisições para sua frota de veículos. Portanto, o Salão Internacional do Automóvel também é um forte indicador para o planejamento das empresas de locação sobre a renovação de suas frotas. O evento tem sido a plataforma mundial de lançamentos de veículos compactos, tendo assim um papel fundamental para toda a cadeia produtiva da área automobilística. Em comparação aos grandes salões automotivos mundiais, o Salão Internacional do Automóvel de São Paulo figura entre os cinco mais relevantes, junto com os eventos de Frankfurt, Paris, Genebra e Detroit. Reed Exhibitions is headquartered in Richmond, England, and it is recognized as the largest worldwide group in the market of fairs, having as its philosophy to create contacts, contents and communities with the power to transform its clients businesses. That is a company in search of understanding the market and offering events, products and services to add value to industries and meet their clients interests. In practice, what is desired is to make each experience always more pleasant and to place face to face those who want to sell and those who want to buy. Reed Exhibitions combines to that a series of lectures, workshops, forums and congresses, strengthening the need to create new relationships and to broaden knowledge about the various sectors within a certain area, product or segment. In Brazil, the largest concentration of the company’s events is based in São Paulo, but the portfolio of business fairs includes several events carried out in other cities in the country. Uruguayan by birth, Argentinian by upbringing, Brazilian by adoption, Juan Pablo De Vera is the main responsible for the execution of the 29th International Automobile Fair, in the presidency of Reed Exhibitions Alcantara Machado, the event organizer. De Vera is a man of the world, as he commented during an interview to the Revista Locação ABLA (ABLA’s Rental Magazine), in September 2014. “When I landed in São Paulo, during the nineties, it was raining a lot and the impression I had was not the best one. But the years went on, and on... and today I can say: I belong to São Paulo forever!”. INTERNATIONAL CAR FAIR In this edition of the Car Rental Sector Yearbook 2016, we bring back the best of this interview given by Juan Pablo de Vera on the importance of the car rental sector. Asked about how he evaluates the partnership between ABLA and the São Paulo International Automobile Fair, Reed’s president told the approach began in 2014 in a very positive manner, because the company wanted, and wants, to dialogue with all important sectors of the car industry and that includes the vehicle rental segment. To Juan Pablo, the information exchange with ABLA’s advisers and directors contributes significantly to the International Automobile Fair, in the sense that it’s fundamental to have access to norms and technical procedures of the renting sector, among other pieces of information interesting to the automotive market. Among the main positive aspects of the International Automobile Fair to the rental market, De Vera told that renting groups find in the event the exclusive opportunity to know the main launches and be able, this way, to make comparisons for new acquisitions to their vehicle fleet. Therefore, the International Automobile Fair is also a strong indicator for the rental companies planning about the renewal of their fleets. The event has been a worldwide platform for compact vehicles launches, having this way a fundamental role for the whole productive chain in the automotive area. In comparison to the largest car fairs in the world, the São Paulo International Automobile Fair appears among the five most relevant, beside the events in Frankfurt, Paris, Geneva and Detroit.
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