83 Founded 82 years ago, the Spanish insurance company Mapfre began its operations in Brazil in 1992, when it bought Vera Cruz. In June 2011 it struck a partnership with BB Seguros (owned by Banco do Brasil), creating Grupo Segurador Banco do Brasil Mapfre. “It is the largest insurer in its field,” says Sérgio Barros, automobile director at Grupo BB e Mapfre. In the vehicle segment the company has an insured fleet of 2.5 million units. “The group offers several insurance solutions in automobiles, motorcycles and trucks. The policies offer coverage that goes beyond the traditional areas of fire, theft, and civil liability (material, bodily, moral and aesthetic damage). Assistance services are free, available 24 hours a day and are valid for the vehicle and for the insured party’s home,” says Barros. Barros goes on to talk about the unique vehicle insurance client support structure offered through 63 Specialized Quick Service Units (P.A.R.E.) throughout Brazil. “P.A.R.E. provides reserve cars and all the support and guidance necessary in cases of robbery, theft and other occurrences,” Barros adds. Barroso says of the company’s operations in the rental segment, “Grupo BB e Mapfre is the leader in the rental fleet category, with more than 300,000 vehicles insured. Our special conditions apply match the needs of each fleet, ranging from an appropriate price for the liability to be assumed to an online claims service (with online assessment using images, speeding up the vehicle repair timeframe) and personalized 24hour call center services,” says Barros. According to Barros, the company’s expertise in the rental sector stems from years of experience and its large number of client companies. “We serve many of the country’s largest car rental companies with high level of service,” he says. He adds, “To have achieved this standard of excellence, we developed strong partnerships requiring new solutions for each client’s specific operations. Among the benefits that we have are different coverage tailored to each car rental company’s size, and operational processes that support each type of operation. We know that the best coverage for the rental company becomes the best solution for renters,” he explains. Group BB e Mapfre also focuses on fully understanding the needs of rental companies and providing the best technical and operational solution for their business. “We do not have default coverage, such as minimums or maximums, but we always seek to offer our expertise, suggesting the best coverage for each situation. As we are a large insurance company, we are able to assume all the risks and operate throughout the country, which is why we have so much flexibility in the solution provided,” Barros concludes. Grupo BB e Mapfre employs over 6,000 people and has 160,000 points of sale. In 2013 it grew by 24% year on year, with premiums of R$ 14 billion.. Thinking rental With 2.5 million vehicles in its portfolio, 300,000 of them belonging to rental and leasing companies, Grupo BB and Mapfre offer benefits for companies and clients E acrescenta: “Para termos alcançado esse padrão de excelência, desenvolvemos fortes parcerias que necessitaram de novas soluções para as operações específicas de cada cliente. Entre os benefícios de que dispomos, podemos citar os desenhos de coberturas diferenciados e adequados a cada tamanho de locadora e de processos operacionais que dão suporte a cada tipo de operação. Sabemos que o melhor desenho para o locador se transforma na melhor solução para o locatário”. O diretor revela ainda que um dos focos do Grupo BB e Mapfre é exatamente entender a necessidade do locador e buscar a melhor solução técnica e operacional para seu negócio. “Não temos coberturas predefinidas como mínimas ou máximas, mas buscamos sempre oferecer nosso know-how, sugerindo as melhores coberturas para cada situação. Como somos uma grande seguradora, estamos aptos a assumir a totalidade dos riscos e operar em todo o território nacional, por isso temos tanta flexibilidade na solução prestada”, finaliza. Atualmente o Grupo BB e Mapfre conta com mais de 6 mil colaboradores e 160 mil pontos de vendas. Em 2013, cresceu 24% (em relação a 2012) e totalizou R$ 14 bilhões em prêmios.
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