61 Anuário Yearbook ABLA 2014 LikeABLA, theABF is a cutting-edge association, admired for its professional administrativemodel TheBrazilian FranchisingAssociation (ABF) is recognized for its values, strengthened each year, and also the range of benefitscreated for itsmembers, aswell as theachievements that have been reflected in real growth in the sector it represents. Its professional administrative model puts the organization in a leading position, alongsideABLA and other large organizations from different sectors. To integrate the experience of different managers into its management strategies, the ABF redrafted its statutes. This change created the Advisory Council, to play a part in strategic decisions. The executive director Ricardo Camargo says the group consists of the president and vice president, executive, financial and marketing directors, and a former president, two legal advisers and two senior franchisors. Camargo says, “This decision was important in not allowing the organization to lose its historical connection with the past.” One of the practical consequences was that annual planning, which was previously the responsibility of the president, came to be defined by a collegiate body and was implementedby the entity’s senior executive. In 2014 the ABF celebrates 27 years of training and improving itsassociates. The list of servicesoffered includes, for example, several course options with diverse workloads, from one day to threemonths.With regard to the deepening of knowledge in franchising, it offers anMBA, in partnership with theUniversity of São Paulo (USP). Anotherstrength is integratedandongoingcommunication with its members. The website, for example, has content attracting an average of 200,000 page views per month, with an average time of sixminutes spent per visit, says Camargo. Dailyandweeklynewsletters,abimonthlymagazine,anannual guideandaconstantpresence insocialmediacomplement the mixof informative content offeredby theABF. This is not all, as far as services are concerned. Various committeesdealwithspecific issues,suchasLegal,Fashion,Woman and Micro-franchises, among others. Several benefits are offered through its partnershipwith Sebrae, theMinistry of Development, Industry and Trade (MDIC), the Inter-American Federation of Franchising,andtheBrazilianExportPromotionAgency (APEX),which enables theparticipationofassociates ineventsabroad. The ABF also operates in political arenas, through its participation in legislative committees at the Chamber of Deputiesand theFederal Senate, inwhich it offers itsopinion on bills of law that affect the franchise market or segments franchisees operate in, explains Camargo. Contacts with the federal government ismade via theMDIC. Currently, there are 1,080 associates, responsible for 70%of the sector’s revenues. Just likeatABLA, regardlessof size, they are all treated the sameway. Forall these reasons, then, likeABLA theABFshows that professional, associativemanagement is the bestway to get great results. Collegiatedecision-making RicardoCamargo Diretor executivo da ABF Executive director of ABF
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