Locação Rent a car 50 Anuário Yearbook ABLA 2014 Daily rental serves different needs The car rental industry has seen the expansion daily rental for leisure and business. Demand for cars to be rented by private individuals isnot onlydrivenby theneed tomake long trips for pleasure, and car rental has proved to be a good alternative for everyday life. There are customers who rent a car for a few days before buying one, to get to know it better in city traffic and on the road. Theseare customerswhohave realized that a two-minute test drive offered by a dealership is not enough. So the car rental companiesoffer anoption in thisnew test driveera inBrazil.Automakersareaware that consumersareno longer swayedby a fewminutes at thewheel. Accordingly, the rental sector has been very important in attracting customers for automakers, especially for thosewho get their newmodels to the car rental companies quickly. This strategy of getting newmodels to the rental companies s soon as possiblewill be thewatchword sales leaders in the countrywhowant to provide opportunities for their potential clients to test out themodels for longer. There are also people who rent cars when their own vehicles are off the road.And specifically in the city of São Paulo there isalso thepossibilityof rentinga carwhen their own cars are not allowed into the city under the traffic control law. The big difference between Brazil and more mature rental markets, such as Europe and theUnited States, is the disseminationof theculturecar rental,which isbecomingbetter establishedhere. {0Thedifferentways of usingdaily car rental offer great growth potential, as the existing rental companies are up to speed and ready tohandle this demand.
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