48 Anuário Yearbook ABLA 2013 DENATRAN the suffering, countries lose between one and two percent of their Gross Domestic Product (GDP) to expenses related to traffic accidents. The social and economic impacts of traffic violence in Brazil are very serious. In 2010, there were 145,000 hospital admissions caused by traffic accidents, 15% more than in 2009, costing R$ 190 million in specific procedures in the public health system alone. According to Datasus / The Ministry of Health (2008), of every three deaths caused by traffic accidents, two are people aged between 15 and 49. The World Health Organization (WHO) says that most traffic accidents are predictable and could be avoided, and studies show that at least 90% of injuries to children could be prevented by preventive action. In 2010, total spending by Brazil’s public health system (SUS) on hospitalizations due to traffic accidents was approximately R$ 187 million. Spending on admissions for motorcyclists was R$ 43 million in 2007 (37% of the total). In 2010, the costs almost doubled: R$ 85.5 million (45% of the total). The National Social Security Institute (INSS) currently spends R$ 8 billion a year on expenses resulting from traffic accidents in Brazil. Faced with this grim reality, the UN General Assembly, through Resolution A/64/L44 proclaimed the period from 20112020 the ‘Decade of Action for Road Safety.’ In response to the United Nations appeal, the Ministry of Cities and the National Traffic Department launched, on May 11, 2011, the National Pact to Reduce Traffic Accidents: The Pact for Life (PARADA, in Portuguese), the main objectives of which are to mobilize society and take action to reduce the high rate of traffic accidents. The objective of the National Plan to Reduce Accidents and Road Safety for the Decade 2011 -2020 is to mobilize the Brazilian population to choose safe attitudes in traffic, encouraging reflection, questioning, provoking thought, creating an opportunity to discover alternatives to transform traffic in Brazil through their own acts. A Permanent Traffic Awareness and Education Effort is underway to promote have an impact on communications and mobilization to reduce traffic accidents by changing people’s behavior, seeking the engagement of government and society as allies in reducing accidents and violence in traffic, increasing the capacity for multiplication of the efforts and messages that raise awareness in society. Educational campaigns are essential to reduce the number of accidents, deaths and injuries on the roads and streets of Brazil. Just like PARADA - the National Pact to Reduce Traffic Accidents - other efforts help reduce accidents on Brazilian highways. In the National Pact to Reduce Traffic Accidents efforts on the internet and social networks are of paramount importance to the multiplication of partners and collaborators, and the dissemination of educational material, campaigns and communication between all those who want to transform traffic in our country. PARADA has been supported by major names in motorsport, such as Emerson Fittipaldi, Tony Kanaan, and Vitor Meira. DENATRAN helps through its commitment for the decade to train traffic professionals and those in basic education, promoting work that encourages fellowship in traffic, such as the DENATRAN Award and National Traffic Week, running educational campaigns to change attitudes in traffic and events that are dedicated to education and the promotion of life. Among the awareness-raising efforts about the exercise of citizenship in traffic, including information and training to promote
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