Negócio Business 28 Anuário Yearbook ABLA 2013 As reservas da Sala do Associado podem ser solicitadas por e-mail ou ligação telefônica para Francine francine@abla.com.br (11) 5087-4100; ou para Tatiana tatiana@abla.com.br (61) 3225-6728. enabling the exchange of experiences, and it also trains professionals and businesspeople from the vehicle leasing and rental sector. It is a great opportunity for exhibitors to have direct contact with those who have purchasing power. It could be said that every visitor is a potential consumer or client for what is being presented. For more details on the program and the Forum see the Institutional section in this yearbook. Structural support. At the same time ABLA is widening its horizons and participating in the creation of benefits for society, it is holding its focus on its members. This is seen in achievements such as the creation of the Member’s Room. This room is a point of support and offers structure for members who are traveling to São Paulo city or Brasília. It may be reserved exclusively to welcome clients and suppliers, to carry out recruitment and selection processes, and to do business. It is, then, your air-conditioned office, with a digital screen, mini-bar, telephone and internet service. Reservations: abla@abla.com.br Reasons for longevity and strength.“You can fool some of the people all of the time, and all of the people some of the time, but you cannot fool all of the people all of the time.” This quote from Abraham Lincoln - US President from 1861 to 1865 - can be adapted for companies and organizations. In 2013 ABLA celebrates 36 years in business. In this period it has always kept its principals at the highest level, and kept on increasing its membership, though it has not run campaigns or made specific efforts in this regard. Companies contact the entity spontaneously contracting (read more about this in the Institutional section of this edition). The reason for this consistency and longevity is to be found in its posture. Whether in internal or external relationships, transparency is a historic virtue. Some may even disagree with a decision, but there has never been a reason to speak of subterfuge or mincing words, as everything is done with everyone’s knowledge and the support of an absolute majority. ABLA’s principles are written and published, and also available on the website, for society’s appreciation and consideration. Reader can see, for example, that ABLA’s actions and positions are subordinate to the desire of its members, who are treated democratically and uniformly, be they large, medium or small, franchisees, franchisors, or independents. It must also be known that ethical conduct by companies operating in the vehicle rental and leasing sector in their internal and external relationships is essential to the representativeness of ABLA, and the entity defends the free market. That is to say, every company must be free to compete, ethically, in an environment of healthy competition. There are many publicly-assumed responsibilities. But none of this could be sustained if the commitments were just rhetoric, unconnected to everyday practice. Precisely because it takes its decisions seriously, ABLA has been in business for 36 years with enough strength and respectability to be called to take a seat on strategic decisions for its members, for the automobile industry, and for the country We will continue to answer requests and play our part responsibly, happy to contribute to the welfare and economic progress of our society.
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