51 TRAINING 2011 ABLA YEARBOOK The vehicle rental sector needs to be prepared for the 2014 World Cup. To this end, ABLA created a series of training courses The 2014 World Cup involves thousands of investments and fosters a true breaking down of paradigms in tourism and the vehicle rental industry In 2010 ABLA’s National Training and Qualification Program for the 2014 World Cup ran several projects training professionals in the car rental sector, focused on quality and competitiveness in the provision of services. The challenge to train the rental industry began with the preparation of the first specific material for the area in Brazil. Lots of meetings and gettogethers have been held between technicians, businesspeople and academics in order to develop and format the reference literature. To promote development on the sector, the program adopted a social and constructivist approach, in which the collaboration of professionals and businesspeople was fundamental. With this in mind, theVirtual Teaching and Education Environment (AVEA) used interactive educational tools. Online forums, polls, quizzes, report banks, and get-togethers have been used. In addition, a data bank of best practices, addressing the peculiarities of each host city and other interrelated themes have been included by the Ministry of Tourism. Five specific distance learning courses have been given, divided along two lines: Quality, and Business Management. The program has trained 3,050 people who want to improve their skills. Besides courses, the ABLA’s National Training and Qualification Program carried out the Mapping of Vehicle Rental Companies’ Skills and Occupations. This document will identify the knowledge, attitude and skills that each of the 16 occupations set out by the industry must consider when playing their role within the vehicle rental companies. The Map is designed to standardize positions to be used by the Ministry of Labor in define the future criteria for Certification. Current research has indicated that a lack of qualified professionals has a major impact on the companies’ competitiveness. So, those that retain talent and motivate their teams to take part in training are at a different level already. With more widespread knowledge in the teams, routine procedures are optimized and new ideas emerge, improving satisfaction among customers and employees, who become more confident. The 2014 World Cup will involve thousands of investment plans and consequently bring about change and break down paradigms. Businesses and professionals who are prepared will have an advantage and will be able to show that Brazilians are more than just friendly and welcoming people.
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