A look at the opportunities in vehicle rental in Brazil By José Augusto Périgo Services segment executive at Serasa Experian The new business opportunities created by the World Cup and Olympics being held in Brazil will boost the customer base for vehicle rental companies. The events will also have an influence on growth for tourism and fleet management for companies. However, they will also demand increased specialization among the various players in the vehicle rental segment. Companies will have to specialize in various niches and employ targeted strategies based on potential and the risk profile for companies and consumers. There is a growing concern about what is known as “conscientious leasing,” with commercial conditions better suited to the client’s risk level. There is a trend towards making use of the breadth of information available on the market, making it possible to anticipate and target specific credit, to prevent fraud, in billing areas, and in stepping up business done in segments with lower risk levels, such as vehicle rental for tourism and business. This makes client portfolio management necessary, in order to set boundaries, structure marketing actions and prevent losses, as well as in order to devise strategies to increase profitability and expand the business. The market now provides solutions that apply throughout the business cycle for leasing companies and which provide faster and safer procedures in prospecting, acquisition, leasing, management and recovery of clients. To provide the car leasing segment with advanced credit and business solutions, Serasa Experian has a strong partnership with ABLA, through which it provides member leasing companies with an advanced technological infrastructure, with solutions that are constantly being enhanced, shadowing the needs of the segment. Through this partnership, each member may use the solutions for the sector, with access and detailing compatible with their processes. There are numerous alternatives that can meet the needs of any vehicle rental or leasing company. 49 SERASA 2011 ABLA YEARBOOK
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