3 INTRODUCTION Introduction This Yearbook represents ABLA’s commitment to providing information to a number of economic sectors throughout the Brazilian automotive production chain. Taking a special look at the vehicle rental segment, this publication maps the market, offering data, figures, the names of leading executives, and the outlook - a complete scenario. The pages ahead lay out the main strengths and opportunities in the vehicle rental industry, a segment in continuous growth and of vital importance to business and leisure tourism. The sector is the largest customer for the domestic automotive industry, with a new fleet - renewed every fifteen months, on average - of over 400,000 vehicles. Just to show how important this business is, it accounts for federal tax revenue of approximately R$ 1.7 billion, and its production chain creates more than 264,000 direct and indirect jobs. 2011 ABLA YEARBOOK When it comes to car rental, you have in your hands a very rich source of information.
RkJQdWJsaXNoZXIy NDU0Njk=