18 ANFAVEA Thriving domestic market By Cledorvino Belini President of Anfavea In 2010 Brazil’s domestic vehicle market grew by R$ 3.52 million, up 11.9% on 2009, with 3.14 million new vehicles licensed. Market growth in 2010, particularly for light vehicles - which was up by 10.6% on 2009 - is related to the growth in income, availability of credit and the entrance of new consumers into the market. These factors, coupled with Brazil’s strong macroeconomic conditions, have increased consumer confidence. With particular regard to the distribution of the domestic market, among national and imported cars, the latter’s share of the total market has increased: 13.3% in 2008, 15.6% in 2009, and 18.8% in 2010. This is because the Brazilian market has been growing sustainably since 2004, so grabbing the attention of automakers worldwide, especially in the two regions with which we have preferable tariff agreements, or zero rates (Mercosur and Mexico). Employment has also increased in recent years, given the expansion in production. The lowest employment point, as a result of the international downturn, came in June 2009. That month, 119,500 people were employed in the vehicle and agricultural machinery industries, and businesses which are members of Anfavea. After that, up to March this year, we have had continued growth – 21 months of gradual, steady growth. So in March this year, 139,500 people were employed in the sector, an increase of 20,000 jobs in the period. Anfavea estimates the domestic market in 2011 at around 3.69 million vehicles, up by almost 5% on the 3.52 million vehicles licensed in 2010 - an increase which is in step with GDP growth. 2011 ABLA YEARBOOK Automotive production year-on-year In million of units 1.79 1.82 2.20 2.52 2.61 2.98 3.18 3.22 3.63 2003 2002 2004 2005 2006 2007 2008 2009 2010 Vehicle production is up by 14.3% year-on-year
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