Confident businesspeople and a young fleet 10 STATISTICS Getting younger and rapidly expanding, the fleet owned by vehicle rental companies in Brazil is shadowing the growth in the number of rental companies themselves, which has risen from 1,995 in 2009 to 2,008 in 2010. This steady growth in recent years has proven that positive results have encouraged new businesspeople in their pursuit of good returns on a stable market. To meet consumer demand for newer cars, the new companies are investing in the periodic renewal of the fleet, whose average age reached 15 months in 2010, down from 16.5 months in 2009. In 2010 market alternations produced an additional 53 vehicle rental companies 2011 ABLA YEARBOOK
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