BRAZILIAN ALUMINUM - solutions for sustainable living

BRAZILIAN ALUMINUM SOLUTIONS FOR SUSTAINABLE LIVING 18 THE NEW ABAL The new ABAL Within this environment of speedy changes, The Brazilian Aluminum Association (ABAL) has sought continuous improvement to keep on fulfilling the mission of spreading the uses and the advantages of aluminum, harmoniously being the voice of the all-embracing aluminum production chain in Brazil, and providing quality services to its members and the society. ABAL does expect to be acknowledged for its robust, sustainable, modern and innovative role. To that end, when its 47th anniversary was celebrated last May, the Association finalized a modernization project of its visual identity and communication channels. The new trademark has embedded the symbol of infinity, which fairly embodies aluminum as a material and the evolution of the aluminum industry. Those changes go beyond the brand itself: ABAL’s headquarters were remodeled, having now more open and well-lit spaces that inspire interaction and dialogue. In the same period, the Aluminum Cultural Center, a space showcasing the history and the challenges in the aluminum industry, was opened to become the key institutional contact point between the industry and the society. Learn more: ABAL’s visual identity and brand handbook The Aluminum Cultural Center 3 ©ABAL